Historic Perspective

The PGDC has become the largest website in the United States on the subject of charitable gift planning with over 40,000 members as of this writing. In addition to our members, statistics show that over fifty percent of PGDC traffic comes from search engines. While the content published on the PGDC is typically based on U.S. tax law, searches are performed from locations around the world. Type “planned giving” into any major search engine and you will see the Planned Giving Design Center is the second most suggested site in the world.

Note: When planned giving is the search term in the top three search engines Planned Giving Design Center is the first suggested site. Search experts tell us that in Google this means that Planned Giving Design Center is searched for more than any other combinations of words, more than jobs, brochures or council.

The business model of the company has been simple. For an annual license fee the PGDC develops and maintains customized sites for organizations that desire to provide PGDC content to professionals with whom they have, or would like to build, a relationship. This branding of the site and the ability to highlight their mission and services provides our Enterprise clients with the opportunity to reach out and enhance their relationships with advisors who are in a position to influence their clients’ philanthropy.

The following is an exemplary list of PGDC Enterprise sites:

The capabilities of PGDC Enterprise sites have been enhanced dramatically to assist hosting organizations marketing their organization. See Enterprise Sites under PGDC Groups for more information.


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7520 Rates:  December 3.6%  November 3.6%  October 3.4%

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