A New Model for a Changing Industry

According to the 2010 Study of High Net Worth Philanthropy, published by The Center on Philanthropy at Indiana University and sponsored by Bank of America and Merrill Lynch, donors are relying increasingly on their professional advisors to assist them in the design and implementation of their charitable giving plans. The 2010 data find accountants (67.5 percent), attorneys (40.8 percent) and financial/wealth advisors (38.8 percent) to be among the leading sources of charitable advice, up dramatically from a similar study in 2006.

The PGDC has watched this trend over many years. We recognized the need to redesign the PGDC website to provide expanded capabilities that let all individuals, nonprofits, professional advisors, associations, authors and publishers, specialty nonprofits, and others who facilitate planned gifts reach out to everyone with whom they have an interest in developing a relationship. In effect, the PGDC has evolved into a business-to-business model, yet it is still open and free for anyone to become a member.

To facilitate this expansion of our mission, a complete redevelopment of the PGDC website has been completed. This new vision and mission have culminated in the development of a new site that incorporates the technical framework necessary to serve the entire planned giving community and expand as future needs are discovered.

See also: PGDC Analysis of 2010 BofA/Center on Philanthropy Study

Source: http://www.philanthropy.iupui.edu/Research/giving_volunteering_research.aspx


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